BUSINESS TALK - Lionel Cousseins AIRBUS

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Anticipating air transport market to define right product policy

During a short introduction to the Airbus Global Market Forecast - a detailed view on future demand for civil aircraft -, the role of economic indicators and econometrics will be emphasized. The second part of the talk will illustrate how this market sizing is used to take strategic Airbus product policy decisions (market sensitivity to alternative economic scenarios, new or improved product launches and production rates).

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